Let's build it.
The
right thing.
The digital product lifecycle rarely follows the design community’s workbook. Let's pragmatically navigate the large organisations’ force field and bring your product closest to the user.
Let's run a robust selection of user-centered design practices. Let's do the essentials to get your product off the ground, gain incremental commitment from your organisation and make impact on your customers' lives.
I'm happy to support you
User Research
User interviews: Gather and digest first-hand insights
Personas / Empathy Maps / Need statements: Catch your target group and understand its motives
Customer journey mapping (as-is / to-be): Understand how users approach and navigate your (multiple digital) touchpoints
Product Carving
Ideation: Outline your product’s key affordances
Wireframing: Explore and taste first product sketches
Prototyping: Detail / animate to production level
Information architecture: Define content structure and navigation
Conversation: Make UI / DEV / Content / Stakeholders understand and commit to your product
Documentation: Get ready for implementation with user stories + acceptance criteria
Product Review
Benchmarking: Learn from competitors or cross-branch trailblazers
User Testing: Get overnight feedback on crucial design decisions, then interpret, rate and integrate
UX & Product Review: Get expert feedback for existing / to-come products
Team Service
Design Coaching: Support team members with feedback / sparring / quality checks
Team alignment: Unify cross-team standards by guidelining / consultation hours
Next step: Fill in inevitable form